Field Notes
Field Notes from the Build
Short dispatches about what I'm building, breaking, and figuring out each week.
The Software Already Exists. That Doesn't Mean It's Right for You.
There is software for almost everything a small business does. The problem is rarely that a tool does not exist, it is that it was built for someone else. Here is a custom one I built for an auto shop owner who could not use the apps that already existed.
Read →Stop Driving Out to Eyeball It.
Most Northern Virginia landscapers burn spring on driving to addresses that never become contracts. A walkthrough of the tool that replaces that step.
Read →20 Blog Posts Done. None of Them Live.
EngiNearU had over 20 finished blog posts sitting in a folder, ready to publish, doing nothing. Not a content problem. Not a quality problem.
Read →